In the age of “corporate social responsibility,” giant corporations are tired of looking like the bad guys. Microsoft, Dow Chemical, Allstate Insurance, Hershey’s, Teck Mining – these companies were used to being blamed and boycotted. But by donating to WE Charity, they got more than tax benefits - they got a whole new PR strategy. This is the story of how WE turned virtue into a commodity, and sold it to the world’s biggest companies. But at what point does a charity become a marketing firm?

Last week’s House Finance Committee hearings into the WE Charity scandal yielded few new insights into why the government awarded it a massive sole-source contract or how the organization itself operates. Thankfully, the press has continued to turn up information that MPs have not.

Gathered together in one helpful place!

Properties on Carlton Street are part of a once-expansive portfolio owned by the parents of Craig and Marc Kielburger

Two dozen former employees open up about WE.

Emails obtained via FOI give glimpse behind the scenes

Something strange has been going on for the last little while and we’re ready to talk about it.

In one helpful place!

A history of aggressive responses to criticism

And Canada is weird in venerating them