Something strange has been going on for the last little while and we’re ready to talk about it.

Despite bringing the horrifying events at a private school in Toronto to the attention of police, the media have been getting some backlash from parents. A CBC columnist dared to call out the CBC on its Facebook practices, and Jesse makes some connections on the CANADALAND conspiracy cork board.

The Kielburgers' WE Movement has enjoyed more than 20 years of glowing press. They also have partnerships with 38 media organizations and a history of aggressive responses to criticism. Reporter Jaren Kerr speaks with Jesse about his investigation of WE's media relations.