July 13, 2014
SHARE
CANADALAND
#40 THE GRID: no path to profitability
THE GRID may be remembered as the last newspaper ever launched in Canada. The people behind it share their thoughts on whether success was ever even possible.

EPISODE RUNDOWN

0:00 THE GRID closing down (link)

03:32 Lianne George, Editor at THE GRID (link)

03:36 Edward Keenan, Senior Editor at THE GRID (link)

03:41 Denise Balkissoon, Freelancer at THE GRID (link)

03:49 David Topping, Staff Writer & former Associate Editor at THE GRID (link)

03:53 Eric Vellend, Wine Ponce at THE GRID (link)

03:59 David Sax, Contributor at THE GRID (link)

04:49 “I was always expected my keycard would stop working at some point. and you know once and awhile at the top of parking garage, it wouldn’t quite swipe right and I was like thats it I’m laid off.” Topping

05:17 Candice Faktor, General Manager of Wattpad  (link)

06:06 “THE GRID did a really great thing which was made the print product so attractive, that reading it in print was the default best option.” Check out these rad covers (link).

07:16 “I Think it failed on the publishing side if the idea was always to fun it based on print advertising then that was never going to work” Balkissoon

8:43 Burger Week (link)

10:46 “The vast lion’s share of our revenue was coming through the paper. If we had been digital only, we wouldn’t have survived for this long. The outpowering of support we saw for The Grid on Twitter and social media in general after the announcement is evidence that there is an audience looking for good editorial content. There’s money out there, it just seems people haven’t figured out how to put the two things together” George

13:36 “I’m so profoundly disappointed, just as a labourer in this industry because I was being made hopeful…” Keenan

“Anyone who starts (a journalistic venture) now is nuts” Vellend

16:43 “Market leaders like the New York Times or the Toronto Star, with more readers than they’ve ever had in their history, with circulation as high as it’s ever been, gaining market share in the ad market against their competitors, but still losing revenue in gross terms year over year.” Keenan

More from this series
“ I'm sick. I am fatally ill and keeping me here is cruel. And discrimination is cruel.” -Claire Elyse Brosseau
November 9, 2026
What flavour is Noor’s vape? How did Archie break their leg walking? And as an Albertan, what does Sam think about the referendum now that it’s over?
November 5, 2026
“ I'm a little sad for the students because they were robbed, frankly, of their cause.” -Simone Rodan-Benzaquen, senior envoy for Europe at the Foundation for Defense of Democracies
November 2, 2026
“Every time I feel or hear sirens, I feel like they’re coming for me.” -Daniel Brown, one of the last inmates of Ontario's "training schools"
October 26, 2026
“The idea that we would be having a secession referendum in the most prosperous province, in one of the most successful liberal democracies in the world, is absurd.” -Patrick Lennox, author of On Treason
October 19, 2026
“Public dollars require public accountability, and every publisher in this country should want that.” -David Skok
October 12, 2026
“What’s my crime? Journalism? … I get that I piss off a lot of people with my articles.” -David Pugliese
October 5, 2026
 ”These are a group of white men coming to our area saying, "We bring you the gift of nuclear waste.” - Dennis
October 1, 2026
all podcasts arrow All Podcasts
CANADALAND