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But it all came crashing down when leaked emails exposed Bell Pottinger’s role in fomenting unrest in South Africa to distract from the Zuma government’s corruption.

Richard Poplak and Diana Neille were on the team of journalists who obtained those leaks. Their documentary Influence chronicles the rise of weaponized advertising, and the fall of a controversial PR man.

This episode is brought to you by Hover and Article.

Additional music by Audio Network.