What do the war in Ukraine, toilet cleaner, and the dying news industry have in common? In short: online ads.
Jesse Brown
Host & Publisher
Cherise Seucharan
Reporter, CANADALAND
Jonathan Goldsbie
News Editor
Tristan Capacchione
Audio Editor & Technical Producer
Sarah Lawrynuik
Senior Producer
Kieran Oudshoorn
Managing Editor, Podcasts
Hosted by Jesse Brown
The digital advertising industry is worth billions, but many companies don’t actually know where their ad dollars end up. Programmatic ad exchanges and other third-party platforms have enabled companies to buy ads without the hassle of going to each seller. But in doing so, these ad exchanges have opened the door for fake news and disinformation sites to profit. As reporter Cherise Seucharan finds out, it has become easier and easier for these sites to proliferate, while real news websites lose out.
Featured in this episode:
Nandini Jammi and Claire Atkin, co-founders of Check My Ads; Augustine Fou, anti-ad fraud consultant; Danny Rogers, co-founder and executive director at The Global Disinformation Index
Dan Aykroyd blew in from Ottawa. Andrea Martin came in from Maine and Joe Flaherty came in from Pittsburgh. Paul Schaffer came in from Thunder Bay. Marty Short and Eugene Levy and I came in from Hamilton. We congregated (in Toronto) because we had similar comic sensibilities.
“ It was hot girls having a blast. There's nothing wrong with that. I thought it was aspirational. I did not yet realize that we were in fact shooting porn and that that was actually happening in the back room of the bus that we were living on.”
- Courtney Kocak, former Girls Gone Wild “Merch Girl”
“ My brother, first and foremost, was a good person. He was very bright, he was educated, and he was autistic. And I think had he not met the creeper hunter, I think he would still be alive today.” -Brother of “John Doe #1”
