CANADALAND
#774 The Ad Money Fuelling Fake News
What do the war in Ukraine, toilet cleaner, and the dying news industry have in common? In short: online ads.

The digital advertising industry is worth billions, but many companies don’t actually know where their ad dollars end up. Programmatic ad exchanges and other third-party platforms have enabled companies to buy ads without the hassle of going to each seller. But in doing so, these ad exchanges have opened the door for fake news and disinformation sites to profit. As reporter Cherise Seucharan finds out, it has become easier and easier for these sites to proliferate, while real news websites lose out.

Featured in this episode:

Nandini Jammi and Claire Atkin, co-founders of Check My Ads; Augustine Fou, anti-ad fraud consultant; Danny Rogers, co-founder and executive director at The Global Disinformation Index

Further reading:

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Sponsors: PolicyMe, Oxio.

Additional Music is by Audio Network

April 25, 2022
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