CANADALAND
#40 THE GRID: no path to profitability
THE GRID may be remembered as the last newspaper ever launched in Canada. The people behind it share their thoughts on whether success was ever even possible.
July 13, 2014

EPISODE RUNDOWN

0:00 THE GRID closing down (link)

03:32 Lianne George, Editor at THE GRID (link)

03:36 Edward Keenan, Senior Editor at THE GRID (link)

03:41 Denise Balkissoon, Freelancer at THE GRID (link)

03:49 David Topping, Staff Writer & former Associate Editor at THE GRID (link)

03:53 Eric Vellend, Wine Ponce at THE GRID (link)

03:59 David Sax, Contributor at THE GRID (link)

04:49 “I was always expected my keycard would stop working at some point. and you know once and awhile at the top of parking garage, it wouldn’t quite swipe right and I was like thats it I’m laid off.” Topping

05:17 Candice Faktor, General Manager of Wattpad  (link)

06:06 “THE GRID did a really great thing which was made the print product so attractive, that reading it in print was the default best option.” Check out these rad covers (link).

07:16 “I Think it failed on the publishing side if the idea was always to fun it based on print advertising then that was never going to work” Balkissoon

8:43 Burger Week (link)

10:46 “The vast lion’s share of our revenue was coming through the paper. If we had been digital only, we wouldn’t have survived for this long. The outpowering of support we saw for The Grid on Twitter and social media in general after the announcement is evidence that there is an audience looking for good editorial content. There’s money out there, it just seems people haven’t figured out how to put the two things together” George

13:36 “I’m so profoundly disappointed, just as a labourer in this industry because I was being made hopeful…” Keenan

“Anyone who starts (a journalistic venture) now is nuts” Vellend

16:43 “Market leaders like the New York Times or the Toronto Star, with more readers than they’ve ever had in their history, with circulation as high as it’s ever been, gaining market share in the ad market against their competitors, but still losing revenue in gross terms year over year.” Keenan

More from this series
Failure to protect hundreds of missing and murdered Indigenous women. Violent arrests at Wet'suwet'en and Fairy Creek. And now, Portapique. In recent years, controversy has hounded Canada’s storied national police force.
November 22, 2021
On the heels of COP26, Jesse heads back to school as he and his new senior producer, Sarah Lawrynuik, duke it out over whether climate change is either a) boring or b) the most exciting story ever told. Sarah takes Jesse through the psychological factors at play, the history, the politics and the morality of the climate crisis, while making her case for the latter. Will Canadaland move forward with stories about climate change? Listen to find out.
November 15, 2021
A new breed of hyper-connected, steroid-abusing, gender-bending, "entitled" thugs are changing the landscape of organized crime in Canada, according to veteran crime reporters Peter Edwards and Luis Najera. Also, the Mexican Cartels are here with them. 
November 8, 2021
Who are the Rogers family? How did they get so powerful? Why have they turned against one another? And what does it matter?  We've spent a week immersed in Rogers history to bring you this unofficial narrative of Canada's telecom overlords. 
November 1, 2021
Madeline, a BC woman who describes herself as being on a “death clock”, is one of many Canadians facing that choice. And legislators are now pushing for a further expansion of MAiD - while disability supports remain unchanged.
October 25, 2021
Raging wildfires are now a normal part of summertime in Canada. Climate change comes at you fast, but the impact of these fires is far from equal across different regions. Those most likely to have to flee their homes are Indigenous people, and this disproportionate risk is only growing. The number of evacuees from First Nation reserves doubled over the last decade. Producer Sarah Lawrynuik travels to a remote Manitoba community to look at what fire has done to one community, and examines the implications for tens of thousands of other people in the years to come.
October 18, 2021
Virologist Angela Rasmussen listened to a recent Canadaland about the origins of COVID-19 and says we had it all wrong. Today she walks Jesse through the science and explains why the lab-leak theory remains highly improbable, what she feels previous guest Elaine Dewar got wrong, and how journalists should cover science during a pandemic and otherwise. 
October 11, 2021
It’s a question that has dogged the PPC since its inception. A question that leader Maxime Bernier blasted journalists for even coming close to asking.
October 4, 2021
all podcasts arrow All Podcasts
CANADALAND