Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors’) are left wondering where the money went, and whether the savior industry creates a constant need for victims.
From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good.
Retraction and Apology to Theresa Kielburger (June 11, 2026):
On August 20, 2021, Canadaland published The Children’s Crusade, the first episode of a podcast series entitled The White Saviors. In that episode we stated that Theresa Kielburger had placed hundreds of thousands of dollars of donations to a children’s charity in a family bank account. This was unfounded. We were wrong to have published it. Canadaland wholly retracts its statement about Ms. Kielburger. We apologize unreservedly to her for the harm caused by our publication of it. Canadaland has agreed to pay substantial damages to Ms. Kielburger.
