CANADALAND
#248 The CANADALAND Investigation Of The Kielburgers’ WE Movement
Craig Kielburger founded WE when he was 12 to fight child labour. Now, the WE brand is used to promote products made by children.  Reporter Jaren Kerr presents the findings of his 4-month long investigation. 
October 15, 2018

Craig Kielburger founded WE when he was 12 to fight child labour. Now, the WE brand is used to promote products made by children.

Reporter Jaren Kerr presents the findings of his four-month-long investigation.

Read Jaren’s report here.

Read WE’s full responses here.

Clarifications (11/09/18, 2:10pm EDT):

  1. In the written article that this podcast is based on, CANADALAND reported that in 2016-17, WE Charity had forecasted $47 million in revenue from all partnerships. However, in summarizing this detail on the podcast, the figure was misstated as referring to the charity’s corporate partners alone.
  2. On the podcast, host Jesse Brown says the U.S.-based ME to WE Foundation “sounds like a charity, but it’s not; that’s a business.” CANADALAND wishes to clarify that the ME to WE Foundation is incorporated as a “foundation” in the U.S., and WE advises that the ME to WE Foundation’s status is the “legal equivalent of charitable registration in Canada.” WE also says the ME to WE Foundation sells products and services to support the WE Charity in the U.S.

To provide information to Jaren Kerr, email him at jaren@canadalandshow.com, or message him securely on Signal at 530-517-7538.

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