Craig Kielburger Founded WE To Fight Child Labour. Now The WE Brand Promotes Products Made By Children.
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Craig Kielburger Founded WE To Fight Child Labour. Now The WE Brand Promotes Products Made By Children.
A CANADALAND investigation reveals that WE is connected to no fewer than three companies known to use child and slave labour in their supply chain.

At the age of 13, Craig Kielburger confronted Prime Minister Jean Chrétien on an issue that had become his crusade: abolishing the use of child labour in developing and third-world countries.

The incident made international headlines and got Kielburger invited on to 60 Minutes and Oprah. It also launched an empire: in the 23 years since then, Craig Kielburger and his brother Marc have built a vast, international organization called WE, or alternately, the “WE Movement.”

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