A social media account that encourages advertisers to remove their ads from far-right hate site Breitbart is now going after its Canadian counterpart, The Rebel.
Sleeping Giants was created in November to strike at Breitbart’s advertising revenue. The group tweets at advertisers whose ads appear on Breitbart, warns them of the site’s bigotry, and provides instructions on how to blacklist it. Because digital ad-buying is largely performed by algorithms, advertisers are often unaware their ads appear on a given site.
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