Why Recipes From Chefs Are A Food-Media Scam
Why Recipes From Chefs Are A Food-Media Scam
When writing up recipes for the Star, I knew that what people were asking for wasn't what they really wanted.

Recipes from chefs are a staple of food media. “Learn to make BLANK just like chef BLANK” is a crowd-pleaser that can be replicated anywhere, any time. But it’s dishonest hucksterism, barely above the old comic book ads for x-ray specs or sea monkeys.

Because you can’t cook like a chef. Because you’re not a chef.

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