Q&A: Global's Troy Reeb On "Multi-Market Content"
Q&A: Global’s Troy Reeb On “Multi-Market Content”
The senior vice president in charge of Global News responds to concerns about the network's centralized production of local newscasts.

On this week’s podcast and in a first-person essay for the site, former Global News producer Paul Tadich outlines his issues with the network’s move toward producing its local newscasts from a central facility in Toronto, where anchors stand in front of a green screen that gets replaced with a backdrop representing each city. In an interview with CANADALAND, Troy Reeb — the senior vice president of news, radio, and station operations for Global parent company Corus — responds to Tadich’s concerns. It’s been edited and condensed.

One of the concerns Paul Tadich raises is that, in his experience, the centralization of production leads to errors in pronunciation and local knowledge because Toronto-based producers and anchors aren’t typically familiar with the local details for a given city. Do you find that the “Multi-Market Content” model creates more opportunities for errors than locally produced newscasts ?

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