By August 2017, Gavin McInnes’s hard work had paid off. The New York-based Canadian co-founder of Vice had spent the previous two years growing a fan base through incendiary videos for Compound Media and The Rebel — but thought he had finally found a path to a Tucker Carlson-like level of mainstream acceptance.
“We tried to keep him,” Rebel head Ezra Levant said at the time, of the man responsible for a big chunk of his outlet’s YouTube traffic, “but he was lured away by a major competitor that we just couldn’t outbid.”
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