Retired Theatre Critic Returns as Advertorial Writer
Retired Theatre Critic Returns as Advertorial Writer
On Dec. 21, the Toronto Star’s veteran theatre critic Richard Ouzounian retired after 15 years at the paper. Three weeks later, on Jan. 9, the Star ran a full-page advertorial for Mirvish Productions with Ouzounian’s byline.

On Dec. 21, the Toronto Star’s veteran theatre critic Richard Ouzounian retired after 15 years at the paper. Three weeks later, on Jan. 9, the Star ran a full-page advertorial for Mirvish Productions with Ouzounian’s byline.

Mirvish is the biggest commercial theatre production company in Canada. Their twoarticle advertorial featured Gaslight, a play the Star also reviewed two weeks after the advertisement ran. Ouzounian’s byline was on both of the ads. The words “advertising feature” appeared in small letters at the top of the page.

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