At 9:04 a.m. on Wednesday, May 29, an employee of Warren Kinsella’s Daisy Consulting Group sent a message to colleagues in a group chat: “FYI – Warren wants to do the campaign update as soon as he finishes his column for the Sun, so be ready!”
The WhatsApp chat group, known as “🌼 War Room,” had been created a couple of weeks earlier to facilitate collaboration on “Project Cactus,” a Daisy campaign to discredit Maxime Bernier and his People’s Party of Canada (PPC) by placing a focus “on the prejudice and hate” associated with them. According to internal Daisy documents obtained by Canadaland (and previously reported on by The Globe and Mail and CBC), one method to achieve this would be a “public relations, media, and social media awareness campaign that targets Maxime Bernier, the PPC, its members, and supporters.” May 29th would have fallen within the campaign’s “seek and destroy” period.
Get a weekly note about our top stories.
This is a good thing that we do. You'll like this.
We are a very rare kind of company – actually and truly independent journalism.
We tell great stories that need to be told, without fear or favour.
We work for you.
Support us. We uncover secrets and hold the powerful to account.
We've done it before. We keep doing it.
Plus: ad-free podcasts, maybe some socks or a t-shirt. Up to you.