What Happens When Another Media Outlet Takes Your Name
Article
What Happens When Another Media Outlet Takes Your Name
A new CBC Radio show, Postmedia podcast, and digital news startup share an unfortunate distinction

On May 7, CBC Vancouver launched a new radio call-in show called BC Today. On June 7, Postmedia launched a national current-affairs podcast titled 10/3. And on June 12, former Toronto Star and Boston Globe editor David Skok launched a Canadian tech-news startup going by The Logic.

While each may be a promising venture in its own right, they also share an unfortunate distinction: all three have names that are identical or nearly identical to those of existing publications, whose respective publishers were unhappy to find out about their new nominal doppelgängers.

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