CBC Repurposes Advertisement As Programming
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CBC Repurposes Advertisement As Programming
A recent radio documentary on assisted dying was originally produced for a company that sells customer-support software.

Last month, the CBC Radio program The Doc Project ran a documentary produced by an advertorial podcast company called Pacific Content.

The documentary, “‘Time is limited, let’s have at it’ — one man’s decision to die on his terms,” tells the story of a man deciding to go through with doctor-assisted suicide. It originally aired last September on the podcast Relate by Zendesk, under the title “Dying with dignity.”

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